Ulqinaku Aulona
Brands in time of threat. How Consumers Cope and How Companies can Respond
Editore: Editoriale Scientifica
Reparto: Gestione e servizi ausiliari
ISBN: 9791223504130
Data di pubblicazione: 30/11/1999
Numero pagine: 112
Collana: Punto org
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Sinossi
The monograph Brands in Times of Threat: How Consumers Cope and how Companies can Respond examines how consumers react to psychological threats (social exclusion, identity threats, and mortality salience) and how firms can effectively respond.
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